MSN announced several plans to expand its commitment to developing original content during Microsoft’s Strategic Account Summit held last week in Seattle.

The portal said it would extend the partnership initiated a year ago with the production firm Reveille by launching several new branded entertainment vehicles. They include Driving School, a comedic, driver’s-ed-themed video series due this summer that will be sponsored by Volvo, as well as an international luxury travel series The Good Life, which will be sponsored by Chivas.

MSN is also exploring the launch of both a comedy channel and a classic rock music video channel in conjunction with Dick Clark Productions. Live music will continue to be a major focus for MSN, which has streamed several high-profile concerts over the past year.

“We are probably the largest streamer of live events and music events around the globe,” said Joanne Bradford, MSN’s corporate vp, chief media officer. The biggest event yet takes place on July 7, when MSN will stream every single concert held during Live Earth, a worldwide charity event aimed at combating global warming. While she declined to discuss dollar figures, Bradford said that ad inventory for Live Earth is nearly sold out.