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Live Earth is a 24-hour, 7-continent series of 9 concerts taking place on 7/7/07 that will bring
together more than 100 music artists and 2 billion people to inspire a global movement to
"Answer the Call" and combat the climate crisis.
Live Earth will reach this worldwide audience through an unprecedented global media
architecture covering all media platforms – TV, radio, web and wireless channels. Live Earth
will be the first-ever global event to be broadcast completely in High Definition (HD).
Live Earth will provide over 100 simple actions and tools that, if applied on a mass scale, will
have a massive impact on combating the climate crisis. More importantly, Live Earth marks the
beginning of a multi-year campaign led by the Alliance for Climate Protection and other
international NGOs to drive individuals, corporations and governments to take action to solve
global warming. Former U.S. Vice President Al Gore is the Chair of the Alliance for Climate
Protection and Partner of Live Earth.
Live Earth was founded by Kevin Wall, the Worldwide Executive Producer of Live 8, an event
that brought together one of the largest audiences in history to combat poverty. Wall formed a
partnership with Al Gore and the Alliance to ensure that Live Earth inspires behavioral changes
long after 7/7/07.
Live Earth will stage concerts at Giants Stadium in New York; Wembley Stadium in London;
Aussie Stadium in Sydney; Copacabana Beach in Rio de Janeiro; Maropeng at the Cradle of
Humankind in Johannesburg; Makuhari Messe in Tokyo; the Steps of the Oriental Pearl Tower
in Shanghai; HSH Nordbank Arena in Hamburg; and Inonu Stadium in Istanbul.
With support from the U.S. Green Building Council, creators of the LEED Green Building
Rating System, Live Earth will implement new Green Event Guidelines. These green guidelines
address the major areas of impact of live events, including recycling and composting, food and
beverages, packaging, transportation, energy, water usage, and the event site itself. From power
generation at the concerts to garbage generated by concert goers, Live Earth will seek to “design
out” waste and become the model for live entertainment events in the future.
Official Live Earth concerts will be broadcast to a live worldwide audience by MSN at
www.LiveEarth.MSN.com.
Live Earth is a project of the SOS campaign, which is using a sweeping multimedia platform –
films, television, radio, Internet, books, wireless and others – to move people to Answer the Call
and combat the climate crisis
7/7/07 Live Earth - The Concert for a Climate in Crisis
Concerts on all 7
continents
Shanghai Sydney Johannesburg London Brazil
TBD Japan TBD United States TBD TBD
100+ artists Current and legendary artists across all
genres performing multiple hits.
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Beastie Boys Black Eyed Peas Bloc Party Corinne
Bailey Rae Damien Rice David Gray Duran Duran Foo
Fighters Genesis James Blunt John
Legend Keane Madonna Paolo
Nutini Razorlight Red Hot Chili Peppers Snow
Patrol |
Kanye West AFI Kelly Clarkson Akon KT
Tunstall Alicia Keys Ludacris Bon Jovi Melissa
Etheridge Dave Matthews Band Rihanna Fall Out
Boy Roger Waters Smashing Pumpkins John Mayer The
Police |
Celebrities and thought leaders Entertainers, athletes,
scientists, government leaders and CEOs helping engage their
constituencies with SOS.
More than 1 million audience members Live concert
attendance reaching more than 1 million people.
More than 2 billion viewers Multi-platform
distribution (television, radio, internet, wireless) reaching in
excess of 2 billion people across the globe.
The global audience gathered for Live Earth, its ongoing actions,
and the proceeds from the concerts, will form the foundation for a
new, multi-year international initiative to combat the climate
crisis led The Alliance for Climate Protection and its Chair, Al
Gore. |