WCSX-FM's (94.7) morning team of Jim Johnson and Lynne Woodison called Jack Bruce (bassist and singer for Cream) Monday to wish him happy birthday. (He's 64.) In the course of the conversation, Bruce mentioned that there are plans for another Cream concert reunion. (They did a precious few shows last year and that was supposed to be it.)

"There is some talk about us getting together later this year," Bruce said, "which I can't really say too much about. But it's not a commercial thing ... but we may get together for something."

Thinking one of those July 7 Live Earth concerts?

Maybe -- but speaking of Live Earth, Bob Geldof, who organized the Live Aid and Live 8 benefit concerts, criticized the Live Earth events Al Gore is putting together in several cities, saying they lack a specific goal.

Geldof was quoted in an Amsterdam newspaper that he hopes the concerts are successful but added "Why is" Gore "actually organizing them? To make us aware of the greenhouse effect? Everybody's known about that problem for years. We are all ... conscious of global warming," he said.

"I would only organize" Live Earth "if I could go on stage and announce concrete environmental measures from the American presidential candidates, Congress or major corporations," he said. "They haven't got those guarantees, so it's just an enormous pop concert or the umpteenth time that, say, Madonna or Coldplay get up on stage."

MSN announced several plans to expand its commitment to developing original content during Microsoft’s Strategic Account Summit held last week in Seattle.

The portal said it would extend the partnership initiated a year ago with the production firm Reveille by launching several new branded entertainment vehicles. They include Driving School, a comedic, driver’s-ed-themed video series due this summer that will be sponsored by Volvo, as well as an international luxury travel series The Good Life, which will be sponsored by Chivas.

MSN is also exploring the launch of both a comedy channel and a classic rock music video channel in conjunction with Dick Clark Productions. Live music will continue to be a major focus for MSN, which has streamed several high-profile concerts over the past year.

“We are probably the largest streamer of live events and music events around the globe,” said Joanne Bradford, MSN’s corporate vp, chief media officer. The biggest event yet takes place on July 7, when MSN will stream every single concert held during Live Earth, a worldwide charity event aimed at combating global warming. While she declined to discuss dollar figures, Bradford said that ad inventory for Live Earth is nearly sold out.